OneMinuteSaree.com is founded by Sasha R., the Co-Founder of Karmaplace.com, a US-based marketplace website for vendors from India to sell their products internationally.
In her words:
“The concept of OneMinuteSaree.com came about out of necessity. I had pretty much vowed to never wear a saree again after my last experience wearing one at my cousin’s wedding. Despite spending over an hour to get the saree on and just right, a half hour in the car and handling a 4 year old in one hand and a 1 year old in another, the saree was a mess. Frequent trips to the ladies’ room and lots of pins and help from Auntie’s saved me for the night. As gorgeous as it looked at first, I vowed to never wear a saree again. “What a shame I thought, sarees are so elegant and beautiful, but maybe not worth the hassle for me.”
Fast forward a year later, on a trip to India, a colleague experienced a similar problem when her Mother in law insisted a saree to her brother in law’s wedding… the solution came about – “One Minute Saree”! I was MINDBLOWN by the prototype and the ease of wearing this saree. 'The rest of the world needs to know about this!' I said to myself…. And now here we are!"