One Minute Saree®️ X South by Southwest 2023

One Minute Saree®️ expands the glory of saree draping to the next generation of saree lovers. Staying true to our values of inclusiveness and empowerment and going beyond the boundaries so that anyone who cherishes this centuries-old feminine staple can drape a saree.

At SXSW 2023, South Asian House in partnership with One Minute Saree®️ organized a one-of-a-kind Desi Drag Brunch where ravishing Drag Queens embraced this saree revolution and leaped into our new era of custom-stitched and easy to wear sarees for literary everyone!

The event included a celebrity saree draping competition where leading ladies like Meetu Chilana, Ami Thakkar Raval, and Surina Jindal competed to see who could drape the One Minute Saree the fastest - and the winner… Meetu Chilana in the Mira Black & Off-white Georgette Saree!